Tell Them Tell Them Again Tell Them What You Told Them
There is a classic slice of advice that many presenters have heard when thinking nigh how to construction their presentation. The advice is to: "Tell them what you are going to tell them, tell them, so tell them what y'all told them." I think this communication is outdated and in this commodity I'd similar to advise a new version of the three "Tell Them" statements that I call up will serve presenters, and their audiences, much better.
Why doesn't the classic advice work anymore? Because audiences expect better. If you simply repeat your message iii times, information technology ends up coming off as confusing if the audience thinks that there are really three different points. If the audition recognizes the 3 points as the same ones, this approach comes off equally condescending considering the audience thinks that you consider them non intelligent plenty to understand it the start time. Neither of these audition reactions will get you to your goal of having the audience empathize and act on your message.
So what should yous do instead? Here is my updated version of the communication: Tell them the conclusion, Tell them how you justify the conclusion, and Tell them what yous want them to do with the conclusion.
Allow's look at each of these three "Tell Them" statements to see why the revised versions are a improve arroyo. First, I propose you first your presentation with the decision that you want the audience to call up. Let them know where you are going in your presentation. They need to know the destination then that they can evaluate the information you nowadays in context.
2d, testify the audience how you got to the conclusion. This may involve some details and it may involve the audition asking some questions. This is the heart of the presentation and is where most of the time is spent. Because they already know the conclusion you reached, this chat with the audience is more productive as they convince themselves of the aforementioned decision you reached.
Finally, tell them at the end of the presentation what yous desire them to do with the conclusion. Far too many presentations don't have a "call to action" that asks the audience to take a specific activity. It could be as simple equally agreeing to employ some new knowledge in their office, or as complex every bit approving millions of dollars of new investment in an initiative. Don't assume the audience knows what you desire them to practice. Make it clear at the stop of the presentation.
Allow's expect at how this approach would be practical in a project update presentation. You would start by stating the decision that the projection is on schedule only a lilliputian over budget and you are request for their support to continue with the work every bit planned. You can then become through the details of the project tasks, explain what is washed, what is side by side, and why yous believe the upkeep issue is only a timing issue. Yous stop by asking for the grouping'south continued support and you await for their understanding with the direction and decisions you are making. This is a much more productive presentation than one where the same details are repeated three times.
Whenever you hear the same communication that has been given for decades, take a step back and put yourself in the audience's shoes. Does the advice serve the audience best? If not, update it and so that your presentation helps the audition deed on the bulletin yous are delivering.
Dave Paradi has over twenty-two years of experience delivering customized training workshops to assistance business professionals improve their presentations. He has written x books and over 600 articles on the topic of constructive presentations and his ideas have appeared in publications around the globe. His focus is on helping corporate professionals visually communicate the messages in their data so they don't overwhelm and confuse executives. Dave is one of fewer than ten people in North America recognized past Microsoft with the Most Valuable Professional Award for his contributions to the Excel, PowerPoint, and Teams communities. His articles and videos on virtual presenting accept been viewed over 3.5 meg times and liked over 14,000 times on YouTube.
Source: https://www.thinkoutsidetheslide.com/issue-291-july-23-2013/
0 Response to "Tell Them Tell Them Again Tell Them What You Told Them"
Post a Comment